5 Cornerstones of Great Writing

Every single minute 211 million pieces of content are created. From e-mails to blog posts, to books, to tweets, to web pages, most people are inundated with content on a minute-by-minute basis.

But not all content is created the same. Some writing you can’t forget. Other writing passes you by with little notice. What makes the difference between good writing and average writing?

Good writing demonstrates these five attributes.

  1. It’s clear. The cardinal rule of great writing is to be clear. The job of a writer is to communicate a message to a reader. if the reader can’t understand the message, the writer has failed.
  2. It’s concise. Only use as many words as you need to use—not a single one more. Every word is carefully chosen. Writers comb through their pieces to make sure they are not wasting their readers’ time.
  3. It’s creative. Well-written pieces tell the story differently. Whether it’s a blog post, a book, a poem, or book report, the best writers differentiate their content by working to make it unique.
  4. It’s concrete. Writing is inherently specific.  It touches as many of a person’s five senses as possible.
  5. It’s clean. Great writing adheres to good spelling and grammar standards not because it slavishly obeys some mystical set of rules but in order to better communicate to readers using a system most people have a firm grip upon.